DIRECTV is a truly remarkable company. When we first started working with them in 1999, the company had only been in existence five years and was already providing service to 6 million subscribers. As DIRECTV continued to set records, growing its worldwide subscriber base to over 24 million and yearly revenue to $20 billion, NobleSavage adapted to its changing needs.

For example, when DIRECTV wanted to promote its premium sports subscriptions, we built a fully featured sports destination website that featured live stats and scores, news feeds, interactive schedules and original content that showcased DIRECTV’s exclusive sports programming. This approach delivered rich advertising messages for extended periods of time to their prime demographic target at a fraction of the cost of placing tiny ads on other sports sites.

Over the years we have completed dozens of projects for DIRECTV, ranging from designing a custom asset management system and a private extranet for business partners to maintaining knowledge base tools for its customer service team and automating backend business processes. We have also provided on-site consulting to assist with the launch of online ordering, the development of a CRM system, and national direct acquisition, loyalty and retention campaigns.

Our relationship with DIRECTV exemplifies how we aim to serve our clients -- as a loyal, long-term business partner.